Archive for August, 2009

How the sales of Apple iPods affected the rising sales of Apple PCs

Thursday, August 13th, 2009
kitty asked:


Deciphering the iPod effect. In the early 21st century Apple PCs were not faring well worldwide. During the first two quarters of iPod sales—in 2002—Apple’s PC sales made up approximately 2.23% of all PC sales worldwide. In  2003, Apple’s PC sales fell down below 2 percent for the first time in early 2000. On the other hand, something curious started to occur two years after iPods where first promoted on the global market. In 2004, Apple’s PC sales began to pick up—at least in the US in the regions that wholesale iPods appeared to be popular. Until 2005, 3 years after the promotion of the iPod, sales of Apple PCs almost doubled to 4% of all PC sales in the US.

Some speculate that the increase in Apple PC sales is in part due to the popularity of iPods; that a part of those who bought iPods where then turned onto the idea of having an Apple PC. However, during early 2000, buyers of PC sales rose, irrespective of PC sales. Was the iPod effect truly caused by turning PC loyalists onto Apple PCs or were Apple PC sales surging as a result of the strong performance of all computer sales?

Some argue that for many PC owners, purchasing an iPod constituted their first experience in to the world of Steve Jobs. Most studies conducted which tried to testify this fact did in fact find a correlation between first time iPod owners put up their interest in Apple products. One inquisition showed that iPod possessors with Windows PCs were over three times as likely to purchase a Mac.

In fact, after its introduction a little over five years ago, the iPod still controls the MP3/MP4 player market. Not only has Apple reinvented itself with the iPod, the domination of iTunes software, both for PC and Mac users, as a media player and music as well as multi-media purchasing and downloading software. In the first half of 2007, over 50 percent of Apple’s total revenue came from iPod sales and iTunes music downloads. Along with music videos and Podcasts, iTunes is changing the way that music is purchased as well as consumed—meanwhile, having a intensive effect on the music industry. By April 2007, it was already obvious that iPods where the best selling music player in the entire history of MP3 players as Steve Jobs.



Myspace.com Artists Concerned About New Mystore Service

Wednesday, August 12th, 2009
Colin Hayes asked:


Myspace (http://www.myspace.com) is currently developing a digital download store that will be known as MyStore(http://www.snocap.com/join/store/). The company is partnering with web-based music distributor Snocap to create a feature that will let bands sell their music through their Myspace site. Users will be able to buy, download and play MP3s on any device like iPods and the Zune.

Despite tremendous sales potential, some bands find the new technology troubling. Myspace artists are concerned about the unknown profit margin that will be charged and the artistic issues involved in distributing one song at a time.

“Myspace has become a massive online network and viral marketing tool,” says Dan-O, singer/songwriter in the rapidly up-and-coming Myspace band Phoenix Tree from New York City (http://www.myspace.com/phoenixtree, http://www.pheonixtreetheband.com). “The ability to sell tracks on our site will be an incredible new feature.”

iTunes charges 99 cents for each song but Myspace will allow the band to set the cost. Artists using Myspace currently can put up to four songs on their site that users can listen to for free. Some bands allow fans to download some sample tracks as MP3s. While some bands have decided not to offer this option, Phoenix Tree offers all of their recordings as free to download, hoping to find new fans and sell CDs. Given the new option to charge for each download, some bands are struggling with the choice between gaining more fans and earning income from their music.

“If you give out a million songs for free you can have a million fans, or you can sell 2,000 songs for 50 cents and just have 2,000 fans,” says Matt Thornton of the band Motorhome (http://www.myspace.com/motorhome). While the money brought in from each song would be helpful, Thornton says, “The charge could deter fans, everyone should be able to hear it”.

But Jake Espy from the band Roe (http://www.myspace.com/roerock) thinks that MyStore will help musicians. “Any local artist would think an opportunity to put their music out there and sell it is a good thing,” he says. While Roe already sells music through iTunes and CD Baby, Espy says that, “Any new avenue will benefit both the fans and the band. “

Another area of concern is the issue of distributing single MP3s versus full-length CDs. Many online artists complain that selling tracks individually takes away the feel of their album. “Selling just one song is just selling one idea,” Thornton from Motorhome says. “I don’t personally think it’s enough. You have to make people think about the whole thing and get them involved in it.” He says Pink Floyd’s The Wall in one instance of a concept-album that would not be possible under the MyStore business model.

Bands are also worried that owning actually CDs will become obsolete. Jason Larson of The Piggies (http://www.myspace.com/thepiggies) thinks that MP3 sales through Myspace will take away from the purchase of hardcopy CDs. “Music itself is art, but there’s a lot more to it with lyrics and cool artwork (inside the album cover),” he says. “And you get a much better sounding copy of the songs” Larson also adds.

But even amidst the apprehension, most Myspace artists remain optimistic. “Not everyone is into music the same way as musicians are,” Larson says. He says the music community will keep the traditions of hardcopy CDs alive, while other general listeners will have more accessibility to the songs they want to buy. “You need something for everybody,” he says.

Creative and promotional considerations notwithstanding, the business arrangements posed by MyStore are still alarming to musicians. Myspace hasn’t let the public know how they will arrange the profit structure. Even though Snocap’s chief executive Rusty Rueff told Associated Press that they are trying to keep costs “as low as they can,” bands are hesitant.

Dan-O of Phoenix Tree says the profit margin will be the key issue factor in the band’s choice to offer their songs for sale. “iTunes is very professional and above board in that respect, and Myspace will need to be as forthright” he says. The band gets about 70 cents for purchased downloads costing 99 cents for iTunes customers notes Dan-O.

Although there are many worries among Myspace artists, it seems that most will add music to the new service. “We made an album, spent a lot of money and don’t expect to get it back,” Larson of The Piggies says. “But if we can get money to drive to the next show, then that’s what selling our songs is for.”

Source: http://www.fortcollinsweekly.com/index.php?option=com_content&task=view&id=393&Itemid=42

Local bands wary of new Myspace feature, Sarah Bultema, Fort Collins Weekly, undated



Behind Kerchoonz - the Interview Part 2

Wednesday, August 12th, 2009
Eric de Fontenay asked:


An interview with Kerchoonz co-founder and Scotland-based, singer-songwriter Indiana Gregg (part 2 of 2)

In part 2 of MusicDish e-Journal’s interview with Indiana Gregg, we learn more about Kerchoonz, the site’s multiple features and it’s Choonz origins.

[Eric de Fontenay] The site is jam-packed with features and interactive areas. What other ways will you be attracting fans to the site?

[Indiana Gregg] There is a big online gaming area, video, live chat, TV, radio, news dig, and a lot of other stuff to have fun and be creative with. There will be a music discovery and recommendation engine to help fans find new music as well as a chart system for the various genres.

Hopefully, a lot of people will benefit from the free & legal model. Our focus is on helping artists get compensated for their work. But, we’ve made it fun for fans too. In fact, you don’t even need to be a fan to find your “niche” at Kerchoonz. And fans are actually financially supporting their favorite artists without it costing them a dime.

Artists can track downloads and streams of their music. They will know what region or even city their fans are coming from. So, it can help to better target their audiences and plan their gigs. We’re hoping that artists and labels potentially earn more through Kerchoonz than they may have done with traditional CD sales in recent years.

[de Fontenay] Word-of-mouth marketing is today’s holy grail. What tools does the site provide to empower fans to support their favorite artists?

[Gregg] One way is through the use of “KWIDGET,” interactive widgets that help spread the word. The “referral KWIDGET” promotes the site by allowing users to paste a banner on forums, other sites and in emails. For every band or pro member that joins the site through one of these referral kwidgets, the user who pasted it receives $5.

Users can help support their favourite musicians too. If a user from our site pastes an artist’s music elsewhere on the internet by embedding one of our music players, the artist still gets paid for their streams when other user’s click and listen or download a song through a kwidget. If they login and register for a band or pro account, the user who pasted the kwidget again gets $5. So, even the public can earn real money by referring bands and creative people to Kerchoonz. It’s spreading the word with a fun and financially interesting motivation.

[de Fontenay] What role will the Industry Pros play on the site?

[Gregg] As we are going to be adding two additional “User Types” - Label & DJ - Industry Pro type users will be expected to be Publishers, Management Co’s, Music & Media law firms, Engineers, Producers, Video Production Co’s, Hire Co’s, Accountants, Design Co’s, etc.

[de Fontenay] Do you handle differently artists with a large discography or labels with a catalogue?

[Gregg] Yes, labels will be allowed to upload more media and create more Sub-Profiles than a regular ‘Artist/band’ profile. Also, there are Gold and Platinum upgrade packages available to all users types offering more facilities relevant to each user type.

[de Fontenay] What role does video play in Kerchoonz? Will video creators also be compensated for the use of their works?

[Gregg] Yes, if it is a music video and the video ISRC is entered into the Video ISRC field, the play counts and revenue will be reported back to the Video Performance Limited (VPL) body in the UK or local equivalent.

As the site develops, it is our intent to include licences with non-music genre broadcasters for their content.

[de Fontenay] How will Kerchoonz attract artists who currently sell on retailers such as Amazon or iTunes? More importantly, how will it attract fans that love music but are primarily using file sharing to acquire music?

[Gregg] We aren’t competing with Amazon or iTunes. So, if an artist doesn’t want to give the music away as a free download, they can simply turn that function off. They can direct their fans to any online store they choose. However, they will still get paid if someone listens to their music through Kerchoonz. The streams are encrypted, so they can upload the full song without worrying about someone simply “stealing” it. If they change their mind or just want to give away a few tracks, they can do that too. Kerchoonz is flexible this way. We want to give artists, musicians, labels, bands and filmmakers interactive tools and let them choose how they want to use them.

People who use file sharing to acquire music may want to listen to the music before they download it. So, by listening to the music on Kerchoonz, they will have helped benefit the band/artists before they decide whether they want to download it or not. We hope that if they like the music, they might go ahead and support the band by downloading it either through Kerchoonz or going ahead and buying it elsewhere. If they don’t like it, well, they might not want to download it anyway. But, at least they have a safe and legal way of accessing it that helps the artists and the people who were involved in creating it. This helps give bands and artists and even labels the finances that they need to continue creating. And that’s what Kerchoonz is all about.

[de Fontenay] Since you mention “what Kerchoonz is all about,” where does the name come from?

[Gregg] Well, the name of the site came from the Choonz. Choonz are little purple people from a far off land who frequent the earth and bring us ‘ideas’. The Choonz wanted to help us find a solution to the recent crises that the music and film industries have been facing on the blue planet. On their visit, the Choonz told us that they know music makers and filmmakers have been getting ripped-off and that we must do something about it for the sake of future creativity. To avoid wars and crusades, they were able to find a peaceful solution several thousand years ago on their own planet, Kerchoonz.

Choonz believe music should be free and accessible to everyone, and so they showed us the light and helped us create a way where music can be free to the public while enabling musicians and creative people to earn a living from their streams and downloads. We wanted to help out, so, out of respect for their wisdom, we named our social networking site after them: “Kerchoonz.” At Kerchoonz, we think that the future of music won’t work if musicians aren’t compensated for their work. So, that’s us, the purple website called Kerchoonz.

Go Choonz!

http://www.kerchoonz.com



New Ipod Games

Saturday, August 8th, 2009
Alex Rich, Ph.D. asked:


I can’t say for sure when I know I was bitten but I have the date on my receipts (11/15/06). I guess I was late to the iPod party but I’ve not missed a step since I got involved with “Buck,” my iPod.

I’ve got 3 now, one just for movies, and another for music and one for data and I’m negotiating with a contact in China for 5 more.

iPod is the brain child of Steven Jobs, Apple guru and all around genius. More than 22 million ipods have been sold to US adults, which amounts to approximately 11% of the population (according to the non-profit Pew Internet & American Life Project). I became a fan and user and my addiction continues to grow stronger.

Now I spend my days learning about new applications and my nights surfing for clearance sales, closeouts, underground sources for discounts on accessories. For example, last week I found a site that sells what they call an iPod Converter.

This unit allows for unlimited downloads of movies and music and games and software and provides a lifetime membership in their download club. As a full blown movie nut this little handful of technology is gobbling up my free time by the hour.

Talk about addiction, I was rummaging through some magazines in the basement of the library at midnight (don’t ask) and found this underground techie magazine. There was a story about an MP3 converter that took me a few minutes to realize was the iPod converter I heard about last week.

The techie manual indicated this is better than Blockbuster and NetFlicks all rolled into one very user friendly palm-sized unit. I’ll share the link here anyone who is interested can read all about it.

As I continue to learn about all-things-iPod I’ve just discovered about iPod hacks. This reference startled me at first as it is not in my nature to destroy other’s enjoyment in any manner, especially when it comes to something like PCs and iPods.

What I learned is the term hacks when it refers to iPod is another way of saying accessories, except that the modification most likely will void your iPod’s warrantee. In any case the lists I found were nothing less than fascinating.

For instance, according to howstuffworks.com, the range of accessories includes downloadable iPod games and programs that convert DVDs to iPod-friendly video files. There are also programs that convert PDA files your PowerPoint presentations into files that work with your iPod-compatible.

The howstuffworks website also provided a reference to a list of some current applications: “iPod hackers are publishing all sorts of programs that alter the way an iPod works — some of the software is free, and some of it is for purchase. Some currently available hacks let you:

• Make an iPod work with Linux machines and run Linux applications

• Remove volume caps (iPods sold in Europe cap the volume at 100 decibels; uncapped iPods can reach more than 115 decibels.)

• Turn your iPod into a universal remote • Attach an external hard drive to your iPod to increase the storage capacity

• Change your iPod’s font and graphics • Watch movies on your iPod in full-screen mode • Plug your iPod into any computer (even without iTunes) and listen to music from the hard drive

• Transfer photos to iPod without using iTunes

• Replace iTunes all together as the iPod’s main jukebox • Use an iPod with a Windows 98 machine “

While I am fascinated with the expansion this provides I am too cautious and protective of Buck to try anything other than factory sealed products from Apple. I can be patient until they ramp up to the accessory list I peeked at in an underground publication.

The upcoming Apple list is robust and will blow away the hacker’s meager offerings. Meanwhile, I’ll stick to my movie and music downloading which keeps me rather busy and satisfied.

However if you hear any buzz about an auto-pilot for long cross-country drives that’s compatible with a 2006 STS, please pass it on. I might just let Buck give it a try.

About The Author

Alex Rich is a hypnotherapist and personal coach. His clients call on him for both personal and business advice. Doc has a growing collection of iPods and accessories.



Ipod

Friday, August 7th, 2009
juicy asked:


Ipod is a brand of portable media players designed and marketed by Apple Inc. The ipod line can play many audio file formats including MP3, WAV, AAC, Audible audiobook and AIFF. It is highly selling music listening device and a real revolutionary device made by Apple. This product is known because of its high quality crystal clear sound quality. There are many products of ipod like ipod nano, ipod shuffle and ipod touch. Ipod is most popular device among the music lovers.

Ipod data recovery recovers many files like photos, videos, images and music which are either unintentionally deleted or formatted. The ipod data recovery software is the ultimate tool for your ipod video and ipod photo to restore your lost or deleted music files from ipod shuffle, ipod touch and ipod nano and ipod fifth generation series. This ipod data recovery software proves to be the very good option then sending your ipod for repair to any data recovery service.

Some of the key features of the ipod data recovery software are as follows-

Easy to operate with no technical software skills. Recovers data even if ipod partition volume is not recognized by the system. Retrieves corrupted files and folders from the ipod storage disk. Ensure music recovery when updated or restored using itunes software. Restores lost photos, music and deleted songs from logically damaged or formatted ipod memory. Ipod data recovery software supports all file formats including audio files (mp3, aiff, wav, m4a, Apple lossless etc), picture files (bmp, gif, jpg, jpeg, png etc), video files (quick time, mpeg4 etc). Ensures data recovery from unintentionally formatted ipod memory or when data reset operation is being performed on ipod device.

The system requirements for ipod data recovery software are very less. It requires minimum64 MB of ram and 20 MB of free space hard disk space. Ipod data recovery software supports all latest operating system like windows vista/2000/2003/XP. You can download and can buy online the ipod data recovery software. So now you are more secured with your ipod data because now ipod data recovery is possible with ipod data recovery software. If you want to keep your memorable videos, music and photos in ipod for long time then you can opt for ipod data recovery software.



Home Party Marketing Podcasts & Podcasting : the Best Way to Promote Your Home Party Business

Wednesday, August 5th, 2009
Patricia Kagwiria Makhulo asked:


Home party companies place many restrictions on their home party consultants and direct sales reps. when it comes to marketing!  When one considers the competition that is out there relative to party plan companies, it is a wonder that home party consultants are still going strong.  At the end of the day in order to qualify for that commission check you must  make direct sales, which translate to individual volume and personal volume.  So what is a direct sales consultant to do?  May I recommend podcasting?

What Is A Podcast?

Podcasts definitions being what they are, can get the newbie confused.  Think of a  podcast as home made advertorials.  There are both audio podcasts and video podcasts.

Podcasts are a series of audio or video digital-media files, which can and should be distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Podcasts stand out and are distinguishable  from other digital-media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. 

Podcasting is having your own personal TV show or radio show, featuring you!  So its Oprah being heard and watched in over 70 countries!

The host or author of a podcast is often called a podcaster.

Apple, the company has revolutionized this method of media dissemination through ipods and more recently with its uber popular iPhone! Educational podcasts tend to be one of the best podcasts out on the marketing.

So How does one create a podcast?

You must first decide whether you will be requiring an audio podcast?  Perhaps you are more inclined to video podcasts, you are also welcome to a combination of the two.

Then you need to decide what outlets you will use to dissemeninate your podcasts.  There can be found on the web a listing of podcast directories that you can submit your podcast to, the most popular one being iTunes!  Also be aware that there may be those who do not use itunes, so offer some options.   One of the better known podcast directory for podcast distribution services is podcast alley.  A podcast blog is highly recommended because people can read and hear the content right from your won blog and as such create a lot of traffic for you!  (Do I hear free, qualified direct sales leads?)

Of course as with any endeavor, you will want to decide on a target audience.  My target is women, between the ages of 25-50 who are involved in direct sales, direct selling, home party plans, or home based business!

Then you want to decide what the focus of your podcast.  Will you be sharing storied, interviews, tips, marketing lessons?  How to and educational podcasts a staple.  Writing podcasts is highly recommended,  always create outlines so that you do not ramble on for hours on end!  You will need an introduction, body and conclusion to your podcast!

How to Make A Podcast

Now this where things get exciting.  What type of computer do you have?  Mac come with inbuilt software throught garage band that makes it very easy to record and covert your mp3 podcasts.  This the the file format that makes it easy to download podcasts.

Garage Band for Macs

Audacity for PC’s (they also have audacity for macs)

Microphone

Editing Ability

Intro & Outro Music

Pictures

RSS Feed Creator!

Podcatchers e.g, itunes

An Internet connection!

Alright now armed with your tools and knowledge, be on your merry way and create a podcast!

Have an iPhone? Got iTunes?  I have a special treat for you.  Every Wednesday I share a 15 minutes Home Party & Direct Selling Marketing Strategies Guaranteed To Boost Home Party Sales!

Here is to your success,

Party Plan Pat

Direct Sales Coach & Consultant

EVERYONE IS PODCASTING, DON’T GET LEFT BEHIND ?!!!



Apple Ipod Shuffle: the New Face of Music Players

Tuesday, August 4th, 2009
Alice Erin asked:


Apple launched the digital audio player with many expectations. Its entry was mainly after getting an excellent name in the electronic market. Apple Inc. took no time in having a large part of market share. The digital audio player became an instant hot selling device in the market, thanks to it’s really mind blowing features. The digital audio player iPod Shuffle was designed and marketed by Apple Inc that marked the beginning of a revolution in the field of musical entertainment. This media player is the budget model coming from the lineage of Apple, which got a big success in the mobile phone market. If looking for the specialties, this model is the first one from iPod to use flash memory. Prior to this model, all the models were storing data on a hard disk.

The Apple iPod Shuffle media player is the second generation model that weighs just 15 grams. The Shuffle model was introduced on January 11, 2005 with an eye catching design that could comfortably store songs and play them in random order. The availability of an “autofill” feature in iTunes makes it easy to select songs at random from a user’s music library. These songs could then be copied and fitted into the memory of the Shuffle. What makes the model important is its capacity to store up to 240 songs. Another attractive feature of the Shuffle is its bass response that is better than 4th generation iPods. Remember, the first generation Shuffle weighed 0.78 ounces.

The latest music player Shuffle carries various features offered by iTunes. The capability of this gadget to reduce the bit rate of songs to 128 kbit/s is just one among the many attractive features of the player. Let us now have a look at the physical appearance of the music player. We could see that the front of the iPod Shuffle comes with buttons for Play/Pause, Next Song/ Fast Forward, Previous Song/Fast Reverse and up and down volume adjustments. The model is also used as a USB flash drive. The user will find no difficulty in storing all required information and music in this music player.



Itunes And Your Business — What You Can Learn From Itunes To Succeed In Your Business

Tuesday, August 4th, 2009
Michele PW asked:


I love my iPod.

 

It’s funny because I didn’t think I’d be an iPod person. I got an iPod a few years ago because I wanted to put all those educational audios on it rather than carting around a million CDs. I didn’t think I’d be that interested in the music part.

 

Why? Because I never could get the hang of the whole music thing. I have such eclectic taste that radio never worked well for me — I found myself picking stations not because they played more of what I liked but less of what I didn’t like. I almost never bought records because for the most part I would like one song from a band and that’s it.

 

But that all changed when I started to get ready for my first marathon. I decided maybe I better bring some tunes to keep me motivated. I started going through the CDs my husband had (my hubby has about 400 CDs, the complete opposite of me) and loading songs. And I started downloading those 1 or 2 songs from other bands from iTunes.

 

And now I finally get it. iTunes has allowed me to finally create the mix I want. I mean, I can’t stand country (although I have 3 songs from Faith Hill) and I got a lot of 80s and hair bands (but there’s a lot of bands I can’t stand in those categories who will never be MPW iPod-worthy). My taste ranges from Boomtown Rats to Queen (lots and lots of Queen, they were an exception to the no-album-buying rule, but no “Another Bites the Dust” or “You’re My Best Friend”) to Def Leppard to The Guess Who to George Michaels (gotta love him) to even a Ted Nugent song. (My husband couldn’t believe I put that Ted Nugent song on the iPod. I’ve often thought someone should have a contest, can you guess which Ted Nugent song I have on my iPod? In fact, I think I will have that contest. If you email me the correct answer I’ll send you a digital download of one of my info products. But I digress.)

 

Anyway, so where am I going with all of this? Well, I read an article about how the music industry is having a heck of a time making money now — for a variety of reasons, but one of the main ones is because they can no longer make money the way they used to.

 

You see, as I learned in this article, the music industry is financially based on selling albums, not individual songs. In other words, they make money by cramming albums down buyers’ throats, even if those buyers only wanted 1 or 2 songs. Now with iTunes, buyers buy the songs they want, they’re not forced to buy everything.

 

And the music industry is having some problems adjusting. So that means I’m actually in the majority of music buyers rather than the minority. And that’s why iTunes is making money hand over fist (because they’re allowing buyers to buy how they want, rather than forcing buyers to buy how they want to sell to them) and the record companies still haven’t figure out what hit them.

 

So what does this have to do with you? Well a couple of things. First off, is your business based on a way of doing business that makes more sense for you (the business owner) or your customers? If you aren’t selling your products or services in a way your customers want to buy, you ARE vulnerable. Even if this is the “way it’s done” in your industry, you’re a sitting duck for an Apple to burst on the scene and take it over. (Note, if this is you, there’s a big opportunity here for YOU to be the Apple in your industry.)

 

Second, are there ways you can restructure your products or services to make it a no-brainer to do business with you? Is there an opportunity to sell to your customers the way they want to buy?

 

Remember, buyers always have the power. They can choose to do business with you or not. It’s up to you to decide if you want to make it easy for them or not.



The Future of Music: Music Games

Tuesday, August 4th, 2009
Josh Grossman asked:


Music labels continue to search for new ways to make money in the face of declining cd sales. Digital track sales, such as those from Apple’s iTunes Music Store, were up 27 percent from 2007, breaking the $1 billion mark for the first time in 2008. But, according to Nielsen Soundscan, only 428 million albums (including LPs, CDs, and online albums) were sold - down 14 percent from 2007. As recently as 2005, 619 million albums were sold.  Meanwhile, there are more choices than ever to hear free music online, including MySpace Music, Imeem, Last.fm, and Pandora. It seems clear that music on demand is heading towards the day of free streaming whenever and where-ever people want to listen, and labels and artists will need to find ways to create music experiences for their fans that they are willing to spend money on.

What people have always been willing to pay for is a unique experience where they can engage with an artist’s music in ways that cannot be copied for free. For example, fans love to see live music because they cannot replicate that experience at home. Ringtones have been popular for over a decade. People are still willing to pay to join fan clubs because of perks like a closer relationship to the artist.

One of the most promising areas for music revenue growth is combining music with games. There have been over 30 million downloads of songs in Rock Band because fans to want to rock out to their favorite songs in game play. Guitar Hero has had over 40 million downloads and is now a $2B franchise. What is remarkable is that players have shown a willingness to pay for individual songs for use in music games despite them often costing double the price of a normal digital download. In fact, Aerosmith claims to have made more money from licensing its music to Guitar Hero than from any of the group’s previous recorded albums. Even digital holdouts, The Beatles, will be releasing a Rock Band version of their own. More music games will be coming soon, including Band Hero (for family gaming) and DJ Hero which offers turntable and record scratching games in a battle for victory in a virtual nightclub.

Other popular music games include Dance Dance Revolution, Jam Legend, and Tap Tap Revolution which is one of the best selling iPhone applications. SingStar is a competitive karaoke video game series which requires players to sing along with music in order to score points. Loudcrowd offers a constant stream of music set to a connected series of music-themed games. Through game play and interaction with others, users can earn or purchase a variety of virtual goods including apparel for their character and music tracks that can be collected for play and competition within the site. Best selling artists Fall Out Boy created an artist themed game on FriendsorEnemies.com. Even lo-fi games like lottery tickets are jumping on the music bandwagon. For Aerosmith’s summer tour, fans can win backstage passes, front-row seats, and maybe an extra few million dollars playing Aerosmith branded lottery games.

With the rise of popular casual games on sites like Facebook, Addicting Games, and Miniclip, along with the universal appeal of music, it’s a natural fit for the two to come together. Music games give labels a new way to earn revenue that users have shown a willingness to pay for. It seems clear that more will follow.



28 Essential Music Sites To Promote Your Music

Tuesday, August 4th, 2009
Mark Stone asked:


If you have good music, people will listen and buy your music. But they need to find your music. I’ve done all your homework below and give you the 28 Essential Music Sites To Promote Your Music which will increase your income.

The sites below are broken down into categories to help target your music exposure needs.

Artists Bare Essentials

1. GoDaddy.com - Every band or artist needs their own website URL. There is so much you can do with it (I will cover it in a future post) to compliment your marketing efforts that it is well worth the $8.99 a year. GoDaddy is the best company for URLs with great customer service and cheat prices. I have used this company numerous times.

2. BandZoogle.com - This is a website that have band/artist templates for your music. You do not have to know how to build websites. They have it all for you. You can even sell your own music on the site among other services.

3. Bravenet.com - This company offers many free services and premium services that can help you build your marketing efforts. Most importantly, they have many interactive tools you can add to your own site or add to your social networks. It has a FREE email list tool to start collecting your fans emails. This tool is invaluable and I will post about the importance of email lists in the future. I have used this company numerous times.

4. FanBridge.com - This is an artist-specific company that helps build your fan base with email list tools. There is a free service and premium service. Use the coupon code MARKSTONE for a free upgrade.

Getting Your Music On iTunes & Other Sites

1. Tunecore.com - This is the premiere site to get your music on iTunes, Amazon and other valuable sites. Tunecore has just merged services with Amazon and will now print your CDs and open up merch stores for your music. This service will start on July 1st. But for now, get your music on iTunes. Over 70% of people use iTunes for their digital downloads than other sites. I personally know unsigned bands that make over $5,000 a month off iTunes alone. There is an annual fee for each album you download. But you get to keep 100% of your royalties while other sites take a percentage. You can also get 30% OFF your fee’s by using the code beheard30.

Social Networks

1. MySpace.com - This has been the mecca for all bands and artists. MySpace even has its own label called MySpace Records. They sign artists in all genres and they usually sign bands that create a big buzz on their site. Registration is free.

2. Purevolume.com - This site has better streaming features than MySpace (MS streams have ads and randomly don’t work). This site is free to register and includes all genres but mostly caters to rock bands. They actively scout good music on their site to feature on their front page. This site gets over 10,000 visitors a day. There are social networking features available as well.

3. Twitter.com - This is the latest social networking phenomenon. Fans can see what the band and each individual member are doing throughout the day. Direct fan-to-band interaction takes place which is HUGE in building a core fan base. This is free to register and is a must in any musicians marketing plan. I will post about Twitter and your music marketing plan soon.

4. iLike.com - This site helps announce any new songs, new shows, new blogs or new pictures that you post up. Anyone who has iTunes (which is about 70% of the music population) get automatic updates on their iTunes player if they have your music in their iTunes. iLike has a sidebar that you can download attaches to your iTunes. Once you register for iLike, tell your fans about the sidebar so they can stay up-to-date on your bands every move.

5. Lastfm.com - This is another site that intergrates with your iTunes player. When you open a free account and download the Last.fm Scrobbler, everything you play gets registered by Last.fm. They use all that data from everyone’s iTune players to give you top played lists and stats on your songs. This is a good tool to see what songs are most popular on your albums. You might think you know what song is your most popular but Last.fm will tell you what your fans listen to the most.

6. Facebook.com - This is largest social network site in the world (2nd in the U.S. behind MySpace). It is starting to improve its music applications so this is definitely a site that you need to register for.

Artist Press Kits

1. SonicBids.com - This site offers EPKs (electronic press kits) for artists but also helps “book and license your music,” according to their site. I have never used their services but I know it is very reputable in the music industry.

2. PowerPressKits.com - Again, I have never used this company but they offer free press kit building. They even have different templates for you to use.

Websites For Your Music Reviews

1. AbsolutePunk.net - This website caters to anything in the rock genre and will cover hip-hop/rap. The crowd here can be tough on artists but getting any exposure on this site helps. The staff is rather huge so it is easy to get one or more of them to respond to your emails. If you have the stomach, get your music reviewed on this site. Music industry people are on this site multiple times a day.

2. Pitchfork.com - This site is the mecca for indie/singer/songwriter music. The owner was even listed as one of the Top 200 most influential people by Time Magazine. Again, this crowd can be tough.

3. PunkNews.com - This site caters to the true punk crowd and, again, can be a tough crowd. If you’re a punk band and what street cred, get posted/reviewed on this site.

4. Stereogum.com - This site caters to the singer/songwriter/indie band crowd.

5. BrooklynVegan.com - This site caters to the NYC music fan. Covers more than music and even has a Sirius satellite radio show.

6. TheDailyChorus.com - A smaller blog that has a lot of music industry attention. This blog covers music mostly in the rock genre from hardcore, emo, indie, punk and “scene” music.

7. GlobalGrind.com - This caters to the hip-hop culture and is more of a social network for hip-hop artists and fans. There are unsigned hip-hop features.

Sell Your Merchandise Online

1. BigCartel.com - This is a very popular e-commerce site that will sell your music merchandise (T-shirts, etc.) on their site and handle all the payments for you. You simply collect the orders and ship them out. This gives you full control of the shipping process. You can create a store or use one of their templates.

2. DistrictLines.com - This site not only makes custom stores for some artists but they print your merchandise as well. They cater to bands in the rock genre but also have pop-culture icons as clients.

Companies That Make Your Merch (CDs, Tshirts, etc.)

1. Discmakers.com - This company is one of the kings in the CD duplication business. Their rates are very competitive and they also do a lot more than just CDs. You can get your Tshirts, stickers, buttons and a host of other things printed.

2. DistrictLines.com - They will not only make custom merch stores for you but they will also handle your printing needs.

Other Merchandise Companies

1. LoudBytes.com - This site allows you to purchase download cards, stickers or buttons with a code on each. This code can be redeemed on their site for your music. You can sell these items at shows without ordering physical CDs. You sell the cards to your fans and they will download your music off LoudBytes. They even have hangtags for your Tshirts. If you have physical CDs and want to sell a couple of B-sides, this is the most economical way to sell a song or two.

2. Dropcards.com - This is also a download card website that embeds a code into each card.

Music Discovery Blogs

1. Kings Of A&R.com - This site is heavily scouted by music industry people. This site covers all genres of music and if you feel like your music is good enough to be featured on the site, email Dean, the owner of the site.

2. TheDailyChorus.com - Another music discovery site that is scouted by the music industry. This site mainly covers music in the rock genre. The staff of this site is a lot bigger than KOAR so it’s easier to get the staffs attention.

I will explore many of these sites in greater detail to show you how you can improve your music marketing plan to obtain new fans which will increase your revenue.

Did I miss any valuable sites? Leave a comment and let me know or email me at:  markstone424@gmail.com!