Posts Tagged ‘Digital Music’

Swan Dives, CDs And Marketing

Friday, December 11th, 2009
Hamilton Wallace asked:

During the 90s music companies feasted on profits generated from CD sales. Now, with music more popular than ever, music companies are crying the blues. Sales and profits are down.

What happened?

We all know what happened: digital music downloads.

But why did it happen-the crying the blues part? Music companies desperately hung on to CDs while digital downloads did to the CD what CDs did to the cassette tape.

Those of you old enough to know music during the pre-CD era, when man shared the earth with such things as cassette tapes, you know why CDs were such a hit. CDs were a quantum leap in flexibility and convenience: skip around your album to avoid crappy songs or replay your favorites; 5-CD players; durability; heck, you could even create CDs with just your favorite songs. Sales of CDs quickly eclipsed music sold on all other formats. Then, in the next five years, CD sales doubled. Big numbers! Happy music company executives.

While everybody was congratulating themselves music companies forgot why the CD became so popular, so they couldn’t recognize and adopt the next quantum leap in flexibility and convenience.

My point isn’t to wag my finger at big music companies; it’s to wag my finger at me and you. We all have products or ways we do things that have been successful for us, and we heavily rely on them, don’t we? Those same things are too easy to hang on to too long.

The goal of this artile is to:

? Encourage you to focus not on the products or ways you do things themselves, but on why they’ve been successful.

? So you can move to the next product or way of doing something that shares the attributes that made your current product or way you do things successful.

Makes sense? Of course. But it’s hard to actually do-to adopt something new-especially early. Music companies, as a example, are finally starting to embrace digital downloading in a serious way. But not until Apple took 22% of ALL music sales. It was easy to scoff at selling one song at a time via iTunes when it was new. Honestly, how did you react when you first heard about the idea? And all the sudden iTunes is the new 400 pound gorilla.

What new way of doing things, product or service does this mean for you? I don’t know, but, you do. That’s right, you know. It’s that thing that’s been rolling around in your head. That thing you’ve been hearing about. That thing that sounded ridiculous at first, but isn’t so ridiculous the more you hear about it. Yeah, that thing.

Now, you don’t have to do a swan dive into the next new thing. But put your toe in. Start to experiment. Starting today. Because it won’t be too long until you’ll have to do a swan dive just to keep up.

Not too good at swan dives? Neither am I. So, let’s get started. . .and we can help!

Boost Your Music Sales in 6-8 Weeks

Tuesday, July 21st, 2009
Josh Reed asked:

I’m sure most of you have heard of iTunes. If you have not, iTunes is a free application for Mac and PC. It plays all of your digital music and video. It syncs directly with your iPod, iPhone and Apple TV. Most importantly it is the most popular online store for purchasing music. All artists should be taking advantage of iTunes. I have sold digital downloads on iTune without even trying. There are several other company similar to iTunes that have established themselves as a trusted digital distributor. They are Amazon, Rhapsody, and eMusic, just to name a few.

You can not sign up with iTunes directly. You must go thru a middle man to get your music posted. The best web site to use for this is Reverbnation. The cost is $34.99 and you get 100% of the royalties! This rate is better than Tunecore or CDbaby. Once you have signed up and submit your music, it takes 6-8 weeks to get your music posted for distribution. Your music will also we be submitted to Amazon, Rhapsody, Napster, and eMusic. I experience the best results with iTunes and Rhapsody.

Before you start selling your music, you should always plan and setup your infrastructure before you begin marketing. Setting up a proper distribution channel is very important. People will not fork over a credit number if they do not feel that the process is safe. The best way to ellivate this problem is use trusted digital distributors with a recognized brand.

Itunes- a Flagship Apple Digital Product

Saturday, June 6th, 2009
Harry Johnson asked:

iTunes is a proprietary digital media player application, launched by Apple Computer , for playing and organizing digital music and video files. Of course, iTunes is in

a different league from Mail. You could almost argue that it is Apple’s single most important piece of software after OS X, its flagship digital product.

iTunes is the easiest way to organize, share and listen to music on your computer. Find new favorites. Manage your growing library. Enjoy the best friend an iPod

ever had.

Importing your existing music is merely a matter of inserting a CD, while the iTunes Music Store offers something for everyone. Buy songs and albums by your

favorite musicians. Download exclusive tracks — from artists such as Eminem and Franz Ferdinand — you won’t find anywhere else. Or jumpstart your digital music

collection with iTunes Essentials organized by mood, artist or theme.

iTunes is the software hub that makes the iPod such a successful device. And since it was made available for Windows

as well as Mac OS X, iTunes has become the first piece of Apple software many people ever see. As such, it acts as a representative, a means for Apple to show off

its wares to potential new customers.

What’s more, iTunes does so many things. From its beginnings as a humble audio player, iTunes has now become a central point for downloading and enjoying all

manner of multimedia content. Podcasts, music videos, online radio, TV shows, and audio books have all got a place in the iTunes Sources bar.

iTunes is also a store. For many people, the iTunes Music Store is the first thing they try out when using iTunes for the first time

Automated Option: If you’re someone who likes to sleep in the same room as your Mac, then it makes sense to use it as a sophisticated alarm clock. Better yet, fix it

so that iTunes wakes you up with your favorite songs each morning. AlarmThingy should do the trick.

In OS X, iTunes comes with a decent stack of Automator actions (including several designed for use with iPods) you might like to play around with.

Explore Your Music: One of my favorite add-ons for iTunes is Clutter, a free, open source app that lets you look at your music collection the old-fashioned way: by

seeing the sleeves. Clutter gives you the chance to put music CDs anywhere you like on your Desktop. You can drag them into whatever patterns or piles you like.

To play an album, double-click the sleeve. It’s nice.

Sharing: You probably know that libraries and play lists within iTunes can be shared over a network. Anyone else on the network can listen to the music directly from

your Mac. With hardware extras like Airport Express, you can use AirTunes to distribute shared music to audio-video devices too. It’s all very simple to set up.

It is always your one-stop music shop , the iTunes Music Store now features music videos and TV shows to buy and own

forever. So while you browse more than 3 million songs, 35,000 podcasts and more than 16,000 audiobooks, you can also preview and download that classic ’80s

video or the latest episode of “The Office.”

Welcome to our Apple Computer & Parts Section.

Watch everything from the comfort of your Mac or PC, as many times as you like. iTunes makes growing your digital music and video collection fast, easy and legal.

Here you’ll find all the various used Apple computer models that are currently available, as well as our inventory on Apple computer parts. Here you find how your

apple computer safe from virsus and spam.They have offered to systems that need the update, and give the latest versions that have incorporated the Security


The internet is the best place to buy cheap computer parts and take it secure. Due to increase in demand for many parts in many suppliers find it profitable to sell their

products online. The online dealers have their websites, which offer information on the various types of Mac parts available for purchase. Go to, a leading online resource for buying Apple Parts. is the online catalog for Apple Parts .