Home party companies place many restrictions on their home party consultants and direct sales reps. when it comes to marketing! When one considers the competition that is out there relative to party plan companies, it is a wonder that home party consultants are still going strong. At the end of the day in order to qualify for that commission check you must make direct sales, which translate to individual volume and personal volume. So what is a direct sales consultant to do? May I recommend podcasting?
What Is A Podcast?
Podcasts definitions being what they are, can get the newbie confused. Think of a podcast as home made advertorials. There are both audio podcasts and video podcasts.
Podcasts are a series of audio or video digital-media files, which can and should be distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Podcasts stand out and are distinguishable from other digital-media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added.
Podcasting is having your own personal TV show or radio show, featuring you! So its Oprah being heard and watched in over 70 countries!
The host or author of a podcast is often called a podcaster.
Apple, the company has revolutionized this method of media dissemination through ipods and more recently with its uber popular iPhone! Educational podcasts tend to be one of the best podcasts out on the marketing.
So How does one create a podcast?
You must first decide whether you will be requiring an audio podcast? Perhaps you are more inclined to video podcasts, you are also welcome to a combination of the two.
Then you need to decide what outlets you will use to dissemeninate your podcasts. There can be found on the web a listing of podcast directories that you can submit your podcast to, the most popular one being iTunes! Also be aware that there may be those who do not use itunes, so offer some options. One of the better known podcast directory for podcast distribution services is podcast alley. A podcast blog is highly recommended because people can read and hear the content right from your won blog and as such create a lot of traffic for you! (Do I hear free, qualified direct sales leads?)
Of course as with any endeavor, you will want to decide on a target audience. My target is women, between the ages of 25-50 who are involved in direct sales, direct selling, home party plans, or home based business!
Then you want to decide what the focus of your podcast. Will you be sharing storied, interviews, tips, marketing lessons? How to and educational podcasts a staple. Writing podcasts is highly recommended, always create outlines so that you do not ramble on for hours on end! You will need an introduction, body and conclusion to your podcast!
How to Make A Podcast
Now this where things get exciting. What type of computer do you have? Mac come with inbuilt software throught garage band that makes it very easy to record and covert your mp3 podcasts. This the the file format that makes it easy to download podcasts.
Garage Band for Macs
Audacity for PC’s (they also have audacity for macs)
Intro & Outro Music
RSS Feed Creator!
Podcatchers e.g, itunes
An Internet connection!
Alright now armed with your tools and knowledge, be on your merry way and create a podcast!
Have an iPhone? Got iTunes? I have a special treat for you. Every Wednesday I share a 15 minutes Home Party & Direct Selling Marketing Strategies Guaranteed To Boost Home Party Sales!
Here is to your success,
Party Plan Pat
Direct Sales Coach & Consultant
EVERYONE IS PODCASTING, DON’T GET LEFT BEHIND ?!!!