Posts Tagged ‘Radio Station’

Promote Music Online 101

Sunday, June 14th, 2009
Jane Worthington asked:

You are a musician with a brilliant new sound. The world is waiting to hear from you but how do you make sure that happens today instead of five years down the road? Trying out for and making American Idol is always an option if you believe your voice is your what is going to help you make it big. If you are more of an instrumental kind of person, or simply have no interest in a reality television show, then you need to try another route. You should use the internet to your advantage and make sure that everyone hears about your amazing talents through cyberspace!

The internet is an incredibly valuable tool through which you can promote music. Not just anyone’s music; however, YOUR music. The first step is to set up a website on which people can learn about you and your music, listen to a few sample tunes, and know where they can go see you perform live. You can also send your site to radio stations to see if any would be interested in playing your tunes or putting a link to your website on their websites. You also need to contact online music retailers such as iTunes, Rhapsody, and others so that they can also sell your music for you.

In order learn how to promote your music effectively, you need to be prepared to put in several hours of hard work. There are proven methods that have worked for other musicians so in order to have a high success rate, you need to learn from their mistakes. A solid website that is full of information about yourself, your projects, your goals, and your appearances is key in being picked up by a radio station. It is good to remember that it is all right, even necessary, to start at the bottom. Try talking to larger college radio stations in hopes that they will agree to play your music. Many of these deejays graduate and pursue careers in radio after college is finished. If you keep up your correspondence, you might have finally made it onto commercial radio!

Try promoting your music through every avenue but make sure you utilize the internet. It will prove to be your most effective marketing tool!

iPhone Apps for Radio Stations

Monday, June 1st, 2009
Christopher Stolee asked:

The business of radio has been in some turmoil even before the economic downturn of 2008-2009. There’s a lot of consolidation, competition, and less advertising to go around. Add in satellite radio and internet radio to the mix with earthbound stations and the pie seems to be getting cut up into more pieces. The Radio industry will have to look to new technologies and innovation to get healthy again. iPhone applications are one of these new innovations to watch for.

Radio is moving in a new direction with streaming audio on iPhone apps. The mother of all radio iPhone apps would be Clear Channel’s “I Heart Radio” application, which feeds off of Clear Channel’s “I Heart Radio online streaming website of 750+ radio stations. Last count showed 150+ stations streaming via I Heart Radio on the iPhone. But streaming individual stations on a giant aggregator app like this can sometimes be slow with lengthy buffering times.

Another option is for a radio station, either land based or online or satellite to have its own dedicated iphone app. Why be one of hundreds or thousands of radio stations on someone else’s app when you can have your own custom Streaming Radio iPhone app with its own icon on your listener’s iPhone screen? Your radio station gets one step closer to your audience, and your listeners have direct icon access to your streaming broadcast! Add advertising to your Radio Station iPhone app for increased revenue and social networking features to build your listener community.

A recent count in the iTunes App Store showed over 40 radio stations of all kinds with their own iPhone apps for streaming their broadcasts. From large organizations like Public Radio to smaller niche online stations like Classical Philippines Radio, streaming broadcasts via iPhone apps.

The cost to develop a streaming radio app is very reasonable if the station already has an MP3 or other compatible stream. A basic streaming radio app can cost as low as $1200.00 with optional upgraded features possible, or the app can be upgraded at a later date. The initial development cost can be offset by adding advertising, sponsorships, selling playlist music through iTunes, and more.

Will iPhone applications turn the radio industry around? Not by themselves, but this new technology should be seriously considered by any radio station that’s seeking to position themselves for the new era of broadcasting.